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New partnership for Gilson Gray and Pattinson Auction

Wednesday 09 January 2019

Gilson Gray Property Services have teamed up with the UK’s fastest growing auction house, as part of a pioneering partnership aimed at providing an additional – and potentially lucrative – marketing tool for house sellers.

The tie-up with Pattinson Auction will also involve Gilson Gray working with estate and letting agents, insolvency practitioners, house builders and property developers across Scotland, to offer the opportunity of property auctions to their clients.

With its strong presence in the London property market, Pattinson Auction believe the new partnership has the potential to open up sales of Scottish homes to buyers and investors from across the rest of the UK – connecting Scottish estate agents, including those as far afield as The Highlands and Islands, to buyers that they would not otherwise reach.

Commenting on the collaboration, Matthew Gray, Managing Director of Gilson Gray Property Services, said: “We are delighted to work with Pattinson Auction who have a superb pedigree of delivering results for their clients. 

“Property auctions bring a refreshing alternative to the traditional methods of selling and the option to sell for free will appeal to many particularly at a time of political uncertainty. Having access to an extensive and impressive range of investors, buyers and agents – particularly those from London and further afield who are very likely to have never been tapped before, will maximise the true potential of any property.”

Matthew added that as well as offering the service to its clients, a strong element of the partnership will be their aim to act as a go-between to introduce auction services to other estate agents, Letting Agents, house builders etc especially those in rural locations.

Long gone are the days when the auction process was reserved for ‘desperate’ sellers. Fixed completion timelines and the peace of mind of a reserve price have caused auctions to become a popular method of sale in recent years, as Matthew explains:

“Auctions are an increasingly attractive option, especially for properties outwith the main cities who will not generally have the volume of viewings or interested parties. The service will also appeal to those who are struggling to sell their property and are looking to attract a more direct audience” he said. “Selling at an auction can do just that; achieving a sale when that has not been the case for perhaps a considerable period of time.”

NAVA Propertymark member and Auction Director at Newcastle-based Pattinson Auction, Justin Beckwith, said the link with Gilson Gray is key for the firm as it continues its expansion in Scotland: “Working closely with Gilson Gray will ensure the benefits of auction can be brought to many more clients. Sellers and agents will gain national exposure thanks to our network of partner agents. As we have been officially named the fastest growing auction house in the UK, our influence will only continue to grow.”

“Pattinson Auction offer a fast, secure method of buying and selling property and the option to sell for free. With over 25 years experience of selling property at auction, our experts are the best people to guide both customers and agents through the process.”