Established in 1825, the firm has enjoyed a sustained period of growth, during which its direction and objectives for the future have been re-evaluated.
The new brand identity aims to reflects Cheffins’ commitment to providing the best services in the markets in which it operates and will help the firm to intensify its focus on the estate agency, rural consultancy, commercial property sectors, whilst retaining its status as a market-leading auctioneer of fine art and agricultural machinery.
Cheffins’ new logo and corporate colours bring a sharp new visual identity to the historic firm, making it instantly recognisable and characterising the firm as modern, smart, effective and original, whilst remaining true to its heritage.
The firm’s brand new website has also been launched today, providing a fit-for-purpose and customer-friendly experience, allowing Cheffins to increase its online presence and help to communicate with clients both old and new.
After a competitive pitch process, Fellowship—the design & marketing agency—was selected to carry out the brand evaluation and execute the rebranding process from start to finish.
The new website was created by Isle Interactive following a comprehensive audit of the previous site.
Established in 1825, Cheffins underwent a strategic reorganisation of the firm in 2016 and the rebranding process is the next step in ensuring the business continues to grow and cement its reputation as one of the most admired businesses in the Cambridge region.