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Cheffins undergoes major re-brand

Friday 15 February 2019

The 200-year old Cambridge-based professional services and auctioneering business, Cheffins, has launched a complete brand overhaul including a new logo, corporate colours and website.

Established in 1825, the firm has enjoyed a sustained period of growth, during which its direction and objectives for the future have been re-evaluated.

The new brand identity aims to reflects Cheffins’ commitment to providing the best services in the markets in which it operates and will help the firm to intensify its focus on the estate agency, rural consultancy, commercial property sectors, whilst retaining its status as a market-leading auctioneer of fine art and agricultural machinery.

Cheffins’ new logo and corporate colours bring a sharp new visual identity to the historic firm, making it instantly recognisable and characterising the firm as modern, smart, effective and original, whilst remaining true to its heritage.

The firm’s brand new website has also been launched today, providing a fit-for-purpose and customer-friendly experience, allowing Cheffins to increase its online presence and help to communicate with clients both old and new.

Bill King, Chairman at Cheffins comments: “Cheffins has built a strong reputation following almost 200 years in business in the local area, however our market research confirmed that evolving our corporate identity and updating our logo was the appropriate strategic move for us. This is an exciting time for our business and we feel confident that our new logo, website and colours will ensure our brand is easily recognisable; enabling us to communicate the Cheffins message with renewed impact, whilst capturing the essence and personality of the firm. This two-year-long project is indicative of our significant investment in the firm and commitment to Cheffins’ continued growth, alongside our confidence in our business regardless of today’s volatile markets. The comprehensive project has involved a complete revamp of all signage, advertising and key messages, allowing Cheffins to stand out against the competition as we head towards our 200-year anniversary in 2025.”

After a competitive pitch process, Fellowship – the design & marketing agency - was selected to carry out the brand evaluation and execute the rebranding process from start to finish. Paul Lewis, Head of Strategy at Fellowship said: “We’re very excited to see the new Cheffins branding go live, having worked on it over the last 18 months. It’s designed to capture the essence, personality and style of Cheffins and give the business a firm foundation for continued success. We believe it’s distinctive, confident and contemporary, while remaining in keeping with Cheffins’ long and proud heritage.” The new website was created by Isle Interactive following a comprehensive audit of the previous site. Richard Copping, Commercial Director at Isle Interactive said: "We are thrilled to be part this exciting project for such an established firm. The extensive Cheffins service offering means clients are arriving on the website for lots of different reasons. We focussed on creating an excellent visitor experience packaged within a modern, professional design.”

Established in 1825, Cheffins underwent a strategic reorganisation of the firm in 2016 and the rebranding process is the next step in ensuring the business continues to grow and cement its reputation as one of the most admired businesses in the Cambridge region.

You can check out the new Cheffins website here.